1. Æ®·¡ÇÈ(Traffic)
Æ®·¡ÇÈÀ̶õ ºí·Î±× ¶Ç´Â »çÀÌÆ® ¹æ¹®ÀÚ¿¡ ÀÇÇØ ¸¸µé¾îÁø ¹æ¹®ÀÚÀǼö, ¹æ¹®ÀÚ°¡ Á¢¼ÓÇÑ ÆäÀÌÁöÀÇ ¾çÀ» ¸»ÇÕ´Ï´Ù.
2.ÀüȯÀ²(Conversion Rate)
ÀüȯÀ²À̶õ À¥»çÀÌÆ® ¹æ¹®ÀÚ°¡ À¥»çÀÌÆ®¿¡¼ ±¸¸Å,ȸ¿øµî·Ï, µî À¥»çÀÌÆ®°¡ ÀǵµÇÏ´Â ÇൿÀ» ÃëÇÏ´Â ºñÀ²À» ¸»ÇÕ´Ï´Ù.
3.¹è³Ê±¤°í(Banner Advertising)
ƯÁ¤ À¥»çÀÌÆ® À̸§À̳ª ³»¿ëÀ» ºÎÂøÇÏ¿© È«º¸ÇÏ´Â À̹ÌÁö ±¤°í¸¦ ¸»ÇÕ´Ï´Ù. Á¤ÇØÁø ±Ô°Ý¿¡ µ¿¿µ»ó ÆÄÀÏ µîÀ» ÀÌ¿ëÇÏ¿© ±¤°í¸¦ ³»°í ¼ÒÁ¤ÀÇ ±¤°í·á¸¦ ÁöºÒÇÏ´Â ÇüÅ ÀÔ´Ï´Ù.
4.ÆäÀÌÁöºä(Page View = PV)
ÆäÀÌÁöºä¶õ À¥»çÀÌÆ®ÀÇ Æ¯Á¤ À¥ÆäÀÌÁö¿¡ ÀÌ¿ëÀÚ°¡ Á¢¼ÓÇÏ¿© ÆäÀÌÁöÀÇ ³»¿ëÀÌ ºê¶ó¿ìÀú¿¡ ³ªÅ¸³¯¶§¸¦ ¸»ÇÕ´Ï´Ù.
5. UV(Unique Visitors)
UV´Â ¼ø ¹æ¹®ÀÚ ¼ö¸¦ ¸»ÇÕ´Ï´Ù. ÇѸíÀÇ ¹æ¹®ÀÚ°¡ 20ÆäÀÌÁö¸¦ º¸°í ³ª°¡´õ¶óµµ UV´Â 1¸í ÀÔ´Ï´Ù.
6.Á¦ÈÞ¸¶ÄÉÆÃ(Affiliate Marketing)
Á¦ÈÞ¸¶ÄÉÆÃÀº ±â¾÷°£ÀÇ Á¦ÈÞ¸¦ ÅëÇØ ¸ÅÃâ ½ÇÀûÀ» Çâ»ó ½ÃÅ°´Â ¸ðµç ¹æ¹ýÀ» ¸»ÇÕ´Ï´Ù.
7.CPC(Cost Per Click) = PPC(Pay Per Click)
CPC´Â Ŭ¸¯´ç ±¤°íºñ¸¦ Áö±Þ¹Þ´Â ¹æ½ÄÀ» ¸»ÇÕ´Ï´Ù. ±¤°í¸¦ °ÔÀçÇÏ´õ¶óµµ Ŭ¸¯ÀÌ ÀϾÁö ¾ÊÀ¸¸é ¼öÀͱÝÀ» ¹ÞÁö ¸øÇÕ´Ï´Ù.
8. CPM(Cost Per Meillenium)
CPMÀº 1000ȸ ³ëÃâ´ç ±¤°íºñ¸¦ Áö±ÞÇÏ´Â ¹æ½ÄÀ» ¸»ÇÕ´Ï´Ù.
9.CTR(Click Through Rate)
CTRÀº Ŭ¸¯·üÀ» ¸»ÇÕ´Ï´Ù. ÆäÀÌÁö ºä¸¦ Ŭ¸¯¼ö·Î ³ª´« °ªÀÔ´Ï´Ù.
10.SEO(Search Engine Optimization)
°Ë»ö¿£Áø¿¡¼ °Ë»öÇßÀ» ¶§ »óÀ§¿¡ °Ë»ö °á°ú°¡ ³ªÅ¸³ªµµ·Ï À¥ÆäÀÌÁö¸¦ Á¦ÀÛ/°ü¸®ÇÏ´Â °ÍÀ» ¸»ÇÕ´Ï´Ù.